Click-Through Results Aren’t The Same As Page Rankings
Organic traffic is no longer about how high you rank for specific search queries. Some businesses are finding that they can get featured or be at the top of the page and notice a decrease in clickthrough traffic. Why is this result happening? Although your digital marketing agency can help you with the specifics related to your situation, it’s important to remember that no two search results are the same now. Google is more interactive and diverse than ever before. That means your focus should be on how your content gets represented in search. What to Expect in Today’s Search Results? Although it might feel like you’re losing some control over how your brand and business get represented on search engines, you still have several ways to promote specific messages to Internet users. Here are the areas of focus to consider improving or streamlining to ensure that you get the CTR rate you want for your metrics. 1. Get the Logo Right Google still uses your site favicon. That means the ...